- Finds defects early when they are far cheaper and faster to fix
- Builds quality into development rather than inspecting it in at the end
- Reduces late-stage surprises that delay releases
- Encourages developer ownership of testing alongside coding
It means moving testing earlier, to the left, in the development timeline so quality is addressed during design and coding, not just before release.
Defects caught early cost much less to fix, and building quality in reduces late-stage delays and surprises.
Through practices like early unit and integration testing, test-driven development, and running tests continuously in CI.
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