Startup

Strategies at Times of Crisis
A Strategic Blueprint for startup Sustenance & Scalability

Startup Innovation & Technology Strategies at Times of Crisis

Even in the darkest nights of economic down turns, startups amaze us like auroras, the majestic, polar lights. They are the disruptors, who today, stand disrupted. Facing the double whammy of revenue drop and funding shortages, 40% of startups are in the red zone. Experts say and research points out that the difference in the performance of companies during and after the crisis, depends on how well they were prepared for it, and how they strategize for the future. In this paper, we have synthesized most significant research outcomes and interviewed experts to demystify the areas that need utmost attention and the strategic moves for long term sustenance.

In times like these, even startups have to start over. Leadership changes, new models of data-driven decision making, the exercise of utmost discretion while cutting costs, visionary as well as imperative investment in technology, and branding efforts are the most vital areas which must be unshackled. Also, while managing growth and such a volume of changes, entrepreneurs must ensure that the unique identity or spirit is not lost, as scaling is the most precarious phase of a startup’s journey.

From innovation to culture, data is the enabler-in-chief. The advanced technologies have erased the old rules, and those who harness the power of data, AI, IoT, etc. are most likely to make the new ones.

When in the wake of the impact of the pandemic, the global businesses are prioritizing digital transformation; startups must explore the technological hinterlands for competitive advantages. Our paper caters to the latest issues, challenges, and postulates a strategic blueprint for startups. To read the reflections of the world’s most promising thought leaders, keep exploring!

When in the wake of the impact of the pandemic, the global businesses are prioritizing digital transformation; startups must explore the technological hinterlands for competitive advantages. Our paper caters to the latest issues, challenges, and postulates a strategic blueprint for startups. To read the reflections of the world’s most promising thought leaders, keep exploring!

The Esteemed Contributors

We thank each of the following experts who were interviewed for this paper. Our heart-felt gratitude towards them for giving their precious time and invaluable insights that have added immense value to the paper.

1

Denise Lee Yohn

2

Prof. Thomas H. Davenport

A voice that counts. Denise is the world’s leading Brand Leadership expert, best-selling author, an in-demand keynote presenter at conferences and corporate events for Facebook, Lexus, NFL, and more. She is a regular contributor to HBR and Forbes. Denise serves as a board member of San Diego Sport Innovators and the non-profit Plant with Purpose and many more.

World’s leading thought leader on AI and data analytics, best-selling author, president’s Distinguished Professor of Information Technology and Management at Babson College. Prof. Davenport is also a Fellow of the MIT Center for Digital Business, and an independent senior advisor to Deloitte Analytics.

1

Denise Lee Yohn

A voice that counts. Denise is the world’s leading Brand Leadership expert, best-selling author, an in-demand keynote presenter at conferences and corporate events for Facebook, Lexus, NFL, and more. She is a regular contributor to HBR and Forbes. Denise serves as a board member of San Diego Sport Innovators and the non-profit Plant with Purpose and many more.

2

Prof. Thomas H. Davenport

World’s leading thought leader on AI and data analytics, best-selling author, president’s Distinguished Professor of Information Technology and Management at Babson College. Prof. Davenport is also a Fellow of the MIT Center for Digital Business, and an independent senior advisor to Deloitte Analytics.