A. They should first speak to their customers. A lot of startups I have seen have great technology, but they have not spoken to the patients and that can change everything.
The companies need to talk to the users at an early stage to know what they want to develop the right product. User feedback will help in finding where the problem lies, sometimes if it is the colour, or the font size, which confuses them and they drop out.
Also when making a tool for clinicians, one must be careful to ensure that it fits into their workflow and is not an additional task. They would not use something that adds to their effort. Look into infrastructure, these systems need to speak with each other.
Digital tools or platforms have a lot of value to add with process automation, so that all the additional work for clinicians can be taken care of.
Understanding the user’s needs is critical. Making the application easy to use and effective is important. Empathetic approach is needed, for instance, for cancer and chronic illness patients their condition may not allow them to use the app. You have to really fit into the lives of the patients and cater to their very specific needs. such considerations are vital and must be considered in designing the application.