Caring Transitions ranked as one of the top 500 Franchises by Entrepreneur’s
Franchise offers Senior Relocation, Downsizing and Estate Sale Services. Their
auction website, CTonlineAuctions.com, started in 2009 and had become
an integral part of their service offerings and a viable alternative to physical
estate sales for their franchise offices.
The client requirement was to revamp their online auction platform with easier
navigation and search options, user friendly bidding options, built in shipping
estimator, listings that can easily be shared on social media such as Facebook,
Pinterest, Craigslist etc.
For their sellers they wanted to maintain individual stores with increased
visibility, more efficient lot creation, payment guarantee from winning bidders,
better status reporting and better access to find more bidders (links to social
media and other selling sites) and client leads. They also wanted to enable seller
to set any item for auction using a ubiquitous mobile application.
From an administrative function they wanted to offer sales with features similar
to live auctions, proxy bidding along with the ability to gather reports from
individual stores and buyers.